Regional Marketing Manager
Full Time • Hybrid - US
Benefits:
- Unlimited PTO
- 401(k) matching
- Health insurance
Regional Marketing Manager
Location: WFH Dallas Preferred (15 %Travel)
Employment Type: Full-Time
Compensation: Competitive salary + performance-based incentives
Location: WFH Dallas Preferred (15 %Travel)
Employment Type: Full-Time
Compensation: Competitive salary + performance-based incentives
About the Role
We’re seeking a results-driven Regional Marketing Manager to lead and scale our digital and traditional strategy across multiple brands and markets nationwide. This role is ideal for a strategic thinker with a passion for data-driven marketing, brand storytelling, and cross-functional collaboration.
As a key member of our national marketing team, you’ll be responsible for developing and executing integrated campaigns that drive brand awareness, customer engagement, and lead generation across digital & traditional channels. You’ll work closely with regional teams, creative partners, and sales leadership to ensure consistent messaging and measurable impact.
Key Responsibilities
- Consult with local brands to get alignment on all marketing initiatives, reporting, planning and executing.
- Develop and manage local digital marketing strategies across SEO/AI, LSA, Paid Ads, email, social media, and content marketing.
- Oversee local roofing partners digital presence, including website performance, UX optimization, and content updates.
- Plan, execute and work with agencies with paid media campaigns (Google Ads, Meta, LinkedIn, etc.) to drive qualified traffic and conversions.
- Analyze campaign performance and provide actionable insights using tools like Google Analytics, HubSpot, PowerBI, Acculynx and other platforms.
- Collaborate with regional teams to localize campaigns and support market-specific initiatives.
- Technology knowledge and experience connecting APIs, Zaps, Webhooks and other tracking software
- Familiarity with VOIP and call tracking platforms
- Manage digital marketing budgets and vendor relationships.
- Lead A/B testing and conversion rate optimization efforts.
- Collaborate with CSRs to answer phones aligning to call scripts and ensuring accuracy in all lead flow.
- Stay current on digital trends, tools, and best practices to keep the company at the forefront of innovation.
- Align with local marketing personnel for best in class community engagement initiatives.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 3–5 years of experience in digital marketing, preferably in a multi-location or national brand environment.
- Proven success managing paid media, SEO, and content strategies.
- Strong analytical skills and experience with marketing automation platforms.
- Excellent communication and project management abilities.
- Experience with WordPress, Google Ads, Meta Business Suite, and CRM tools (e.g., Salesforce, HubSpot) is a plus.
Why Join Us?
- National footprint with a strong local presence in key markets.
- Collaborative, mission-driven culture with room for growth.
- Competitive compensation, benefits, and professional development opportunities.
- A chance to shape the digital voice of a growing brand.
Flexible work from home options available.
Compensation: $90,000.00 - $100,000.00 per year
(if you already have a resume on Indeed)